Truly Originals is an ongoing series of flavor-inspired artist collaborations. For this series I contracted four of my favorite artists to create artwork for limited-edition boxes, posters and t-shirts. Their art was then used to create animated videos with original music to promote the campaign launch.
And then we put an animated billboard in the middle of Times Square.
Artwork by Max Loeffler, Armando Veve, Nikoo Bafti and Merijn Hos. Animations by Jurriaan Hos. Music by 88-Keys & Double O.
Creative direction, Andrew Hunter + Doug Murray. Production and co-art direction for animations, illustrations and photography, Adrienne Darnell.
Photography by Josh Dickinson.